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Trusted Choice Brand


Trusted Choice Brand

Trusted Choice® is the national marketing brand created exclusively for Big I members to help consumers understand the value that an independent agent offers: choice, customization, and advocacy.

Designed to help agents compete against companies with deep advertising pockets, it's benefits are available exclusively to members. As an independent agent, you bring something special to the table. Something unique and valuable.  You know that. We know that. But consumers need help understanding that difference.  Enter the  Trusted Choice. 

Trusted Choice® is designed to enhance your agency branding efforts and advertising, not take the place of it. Using the Trusted Choice® logo positions you as a premiere agent and conveys a level of integrity, trust, and expertise. Think of the Good Housekeeping "Seal of Approval." That's what Trusted Choice® is to the insurance industry. So what are you waiting for? Start co-branding your agency today!

Co-brand your agency today! Contact us to help get started.

Marketing Resources for Your Agency


IIARI manages a state-wide local advertising campaign for our Trusted Choice members. We partner with a local firm that produces unique television commercials for our member agencies for over the air and streaming channels.  

Contact our office at 401-732-2400 for more information.


Visit the IIABA's Trusted Choice website for shared content for your Agency's social media pages.